where wedding planning & day-of coordination come together

When you think of a day-of coordinator, you probably envision someone who shows up on the wedding day, if not a couple of weeks before, and manages the plans you've created.

And for the most part, you're right!

But we see things differently around here.
Our philosophy?:

You're not waiting to plan your wedding,
so why should we wait to help you?!

In fact, our definition of day-of means helping you long before your wedding day. Because, as we see it, if the foundation of your wedding isn't built well, your wedding day will likely fall apart.

And that's something no coordinator or planner can fix in a day!

ready, willing, and able

Helpers at Heart

“A great planner is someone who is organized and processes the logistical skills to ensure events run smoothly. This describes Gloria and her team to a 'T'”

best day ever

We take the best of partial planning and day-of coordination and combine it to create a custom collection that addresses your specific wedding planning needs.

Instead of thinking of us as coordinators, let's flip the script! Think of us as planners who also coordinate.

Allow us to explain.

Planners Who Coordinate

Before we help manage your budget or provide vendor recommendations, we must first understand your vision. Then, and only then, can we provide resources to help bring it to life.

To do that, we need to know your style, priorities and needs.

Then, we use our keen attention to detail and organizational skills to guide you through a personal and customized experience. And we pull all of your ideas together, and maybe some you haven't thought of, to create the day you envision (if not better!)

Understanding Your Vision

The right vendors are a make or break for your big day. So, we'll be sure to connect you with a team of trusted experts that reflects your style and respects your budget.

If you've already selected your vendors, that's great too!

We'll happily take over communication. And on the day of, oversee set up to ensure that everyone and everything is going just right.

Assembling Your Dream Team

Planning a wedding is like riding a roller coaster. There are slow and sharp turns. And ups and downs and all-arounds. But as your wedding coordinators, it's our job (quite literally!) to help keep you on a smooth, enjoyable track.

That's why we'll schedule an initial kick-off call, followed by phone call check-ins, to run through your customized checklist. We'll make sure the to-dos are getting checked off. And we'll take detailed notes and update the timeline, as well as any other important documents, for you.

Keeping You on Track

meghan, bride

“She knew what my biggest priorities were and kept that in mind when giving me recommendations. She kept me on track with a detailed timeline, and it all led up to such an amazing day. I had absolutely no worries the day off because I knew she had it under control.”

The year was 2015 and Gloria's daughter was set to get married in Atlanta while living in Chicago.

As a natural-born helper (and an enneagram 2), she knew help was needed. And she knew they needed a true professional's guidance.

To her surprise, she enjoyed being a part of the planning process for her daughter's wedding. All of the vendor meetings and day-of details... It was a great time! And after the wedding was over, their planner asked if she might be interested in assisting with weddings.

She caught the wedding bug. And nothing has ever been the same.

After assisting with weddings for a few years, Gloria left her 19-year career in customer service and launched GSE in 2019. Now with nine years of weddings under her belt, she and her team are ready to help you create an enjoyable experience both before and on your wedding day.

Gloria Schulz

about our founder

Photo by Glorious Moments

Lead Coordinator



Lead Coordinator


Concierge Coordinator





















Lead coordinator & social media manager




lead coordinator & floral designer


The GSE Team

Team Photo and Headshots by Laura Anne Watson Photography


“Gloria Schulz is the perfect planner to choose to guide, help, and execute your special day! Gloria and her team go above and beyond to make sure everything runs smoothly and stress-free! No detail goes unnoticed!”